Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™.

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Otherwise no one’s going to take you seriously. Finally, iterate: do it again and again to show you’ve actually got skin in the game. No one likes a flash in the pan you’ll look like a cash grab – too often in music, for example, alcohol brands do this with no long-term understanding of what they’re talking about.

Four, find long-time allies, not short-term sponsors. Three, get them to co-deliver it don’t just involve them in the strategy, but also deliver the whole campaign. Two, get community leaders to co-sign get the most important representative ambassadors to back your campaign and make sure that you can provide value for everyone within it.

Number one is to gain a nuanced understanding of the group do your research and find out who they are. We’ve got a five-step process – the ‘community marketing blueprint.’ You’ve got to recognize that, as a brand, you’re contributing as a corporation you’ve got to contribute to that community through an economy.

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